Produzione e commercializzazione olio di vinaccioli per il settore cosmetico

Grape pomace oil production offers viable economic opportunities for vitivinicultural enterprises, with strong potential in the personal care sector. Technical and economic assessments confirm feasibility, though scaling production efficiently is crucial to reduce unit costs without oversaturating the niche market. Successful market entry requires tailored communication and distribution strategies, distinct from traditional viticultural practices. The EU supports this initiative via EU-FarmBook, positioning grape pomace oil as a high-margin alternative to extra virgin olive oil, particularly in cosmetics.