Marketing and Communication Plan for Vingo Operational Group to Promote Minor Grape Varieties
Digital wine marketing strategies, influencer collaborations, and international distribution with case studies on family-owned wineries
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Detail description
Promotes minor grape varieties in Spanish regions like Castilla y León, País Vasco, and Cantabria through digital marketing, influencer collaborations, virtual tastings, and international distribution. Focuses on family-run wineries—El Hato y el Garabato (Arribes de Duero), Bodegas del Sur (Jumilla), and Bodegas del Viento (Ribeira Sacra)—with tailored strategies including social media content, wine pairing events, and media reviews. Tracks success via KPIs such as oWine, ECM, 3 ASES, halcon grito, AEVI, Consejo Regulador, and PHRO.
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Contribution detail info
- Project
VinGO. Identification, enhancement and international marketing of minority grape varieties in Casti
VinGO. Identification, enhancement and international marketing of minority grape varieties in Castilla y León, the Basque Country and Cantabria.
- Location
- Spain
- Authors
- COWINE
- Purpose
- Communication, Dissemination
- File type
- document
- Created on
- Jul 02, 2024
- Origin language
- Spanish
- Official project website
- VinGO. Identification, enhancement and international marketing of minority grape varieties in Casti
- License
- CC BY
- Keywords
- Themes