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EU-FarmBook is an online platform that gathers and shares practical knowledge in agriculture, forestry, and broader rural development. All content is provided by research and innovation projects funded by the European Union. Learn more about this project on our website.

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    Filters

    168 results

      AGROCHEF Digital Platform for Local Food Market Promotion

      document
      Sep 30, 2024
      -
      Digital Platform for Promotion in Local Markets and in Short Distribution Circuits, Producers' Groups and Organizations and Interprofessional Organiza
      A PLUS FIELD MARKETING SL
      • digital platform
      • local markets
      • short distribution channels
      • food
      • small-scale agriculture
      • livestock producers
      • catering industry
      • agri-food industry
      • cattle
      • Andalusia
      • Castile-La Mancha
      • Catalonia
      • Navarre
      • Madrid
      • Murcia
      • Balearic Islands
      • Valencian Community
      • A Plus Field Marketing
      • ASAJA
      • FACYRE
      • FEAGAS
      • Lonja Online Española
      • RFEC
      • UCTL
      • Universidad de Córdoba
      • Fostec SL
      • grant
      • 20212023

      Increasing Sales Through Direct Agricultural Marketing

      document
      Dec 31, 2022
      -
      Shortening the supply chain from farmer to consumer
      Martyna Kamińska
      • agricultural products
      • direct marketing
      • sales growth
      • product diversification
      • supply chain shortening
      • local sourcing
      • environmental sustainability
      • seasonal products
      • distribution channels
      • consumer-ready products

      BonitaSi Apple Brand Market Entry Plan

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • BonitaSi
      • tržna strategija
      • vstop na trg
      • SWOT analiza
      • segmentacija kupcev
      • cenovna pozicija
      • pozicioniranje blagovne znamke
      • tržno komuniciranje
      • tržne aktivnosti
      • EIP-AGRI

      Optimizing Product Sales via Social Media Marketing

      document
      Dec 31, 2022
      -
      Shortening the supply chain to the Consumer, creating a joint offer of products within the group called POLA SMAKU and implementing a cooperation stra
      Barbara Mazurkiewicz-Białęcka
      • Product promotion
      • sales strategy
      • social media marketing
      • customer service
      • production technology
      • business approach
      • target audience analysis
      • promotional strategy
      • seasonality
      • EIP-AGRI

      Natural pasture-based dairy production and marketing

      document
      Jun 30, 2018
      -
      Shared Innovation Space for Sustainable Productivity of Grasslands in Europe
      • cheese
      • sheep
      • sheep milk
      • organic farming
      • sustainable agriculture
      • traditional cheese
      • vegetarian certification
      • direct selling
      • rural tourism
      • Mediterranean herbs

    Relevant projects

    We found some projects that might be relevant for you, based on your search-query.

      Taste Lasko: Connecting Local Producers to Market

      document
      Jan 08, 2022
      -
      Connecting COnsumers and producers to REbalance farmers’ position through AmbassaDOrs trainings
      Tanja Dergan+ 1
      • local food producers
      • food supply chain
      • rural development
      • Taste Lasko
      • STIK Lasko
      • COCOREADO project
      • Horizon 2020
      • local food branding
      • farm-to-fork
      • agricultural innovation

      DigiGUT: Digital Platform for Saxon Direct Marketers

      document
      Dec 31, 2024
      -
      Digital planning, marketing and monitoring platform for Saxon direct marketers (DigiGUT)
      Dieter Helder
      • Digital Transformation
      • Direct Marketing
      • Agricultural Production
      • Value Chain
      • DigiGut
      • Regional Marketing
      • Farm Management
      • Digital Platform
      • Saxony
      • Supply Chain Optimization

      Direct Marketing in Navarra: Trends, Barriers, and Initiatives

      document
      Nov 30, 2021
      -
      AgriLink. Agricultural Knowledge: Linking farmers, advisors and researchers to boost innovation.
      Ana Barandiaran+ 1
      • direct marketing
      • Navarra
      • local products
      • agroecology
      • sustainable agriculture
      • farm advisory services
      • adoption
      • living lab
      • Agrilink project
      • organic produce

      Zielone Mleko: Marketing Strategy for Premium Cheese Innovation

      document
      Sep 30, 2023
      -
      "Green Milk" Innovations in the production of raw cow's milk, its processing and launching of ripening cheese with increased nutritional values
      LGD Sandry Brdy
      • Zielone Mleko
      • Spółdzielca Mleczarnia
      • Spomlek
      • ser dojrzewający
      • innowacje
      • trwałość
      • lokalne surowce
      • marka
      • strategia marketingowa
      • żywność zdrowa

      Product Packaging and Marketing Strategy Using Design Thinking

      document
      Sep 30, 2023
      -
      "Green Milk" Innovations in the production of raw cow's milk, its processing and launching of ripening cheese with increased nutritional values
      LGD Sandry Brdy
      • Design Thinking
      • Innovation
      • Dairy Packaging
      • Consumer-Centric Design
      • Sustainable Marketing
      • QR Code Integration
      • Clean Label
      • Organic Products
      • Eco-Friendly Packaging
      • Phased Rollout
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