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EU-FarmBook is an online platform that gathers and shares practical knowledge in agriculture, forestry, and broader rural development. All content is provided by research and innovation projects funded by the European Union. Learn more about this project on our website.

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Commission. Neither the European Union nor the European Commission can be held responsible for them.

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    70 results

      Zielone Mleko: Marketing Strategy for Premium Cheese Innovation

      document
      Sep 30, 2023
      -
      "Green Milk" Innovations in the production of raw cow's milk, its processing and launching of ripening cheese with increased nutritional values
      LGD Sandry Brdy
      • Zielone Mleko
      • Spółdzielca Mleczarnia
      • Spomlek
      • ser dojrzewający
      • innowacje
      • trwałość
      • lokalne surowce
      • marka
      • strategia marketingowa
      • żywność zdrowa

      Optimizing Marketing Strategy for 'Bonita' Apples in Slovenia

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • Bonita apples
      • Slovenia
      • marketing strategy
      • consumer preferences
      • market research
      • product positioning
      • packaging design
      • competition analysis
      • target consumer
      • European Union

      Growing Spelt: Market Access and Risk Management Strategies

      document
      Mar 20, 2026
      -
      CEreal REnaissance in Rural Europe: embedding diversity in organic and low-input food systems
      Anna Sellars
      • spelt market
      • cereal producers
      • food-grade standards
      • supply scalability
      • niche cereals
      • sales models
      • risk management
      • CERERE Practice
      • Cerere2020
      • sustainable production

      BonitaSi Market Entry Plan for Slovenia 2022–2023

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • BonitaSi
      • market entry plan
      • SWOT analysis
      • food marketing
      • marketing strategy
      • price positioning
      • sales channels
      • quality in food marketing
      • budget planning
      • market analysis
      • Slovenia
      • EU-FarmBook
      • resistant club apple
      • consumer behavior
      • brand launch
      • marketing communication

      BonitaSi Apple: Quality Packaging and Marketing in Lidl and Spar

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • Quality standards
      • unique packaging
      • marketing program
      • BonitaSi brand
      • apples
      • Lidl
      • Spar
      • project
      • third year
      • European Union

    Relevant projects

    We found some projects that might be relevant for you, based on your search-query.

      Alkoholreduzierte Weine: Marktchancen und Vermarktungsstrategien

      document
      Dec 31, 2022
      -
      Innovative products of alcohol reduced wine
      Tobias Moll
      • alkoholreduzierte Weine
      • alkoholfreier Wein
      • Marktmöglichkeiten
      • Vermarktungsstrategien
      • Produktentwicklung
      • Gesundheitsbewusstsein
      • Getränkeinnovation
      • Delphi-Studie
      • sensorisches Potenzial
      • Nachhaltigkeit

      Optimizing Product Sales via Social Media Marketing

      document
      Dec 31, 2022
      -
      Shortening the supply chain to the Consumer, creating a joint offer of products within the group called POLA SMAKU and implementing a cooperation stra
      Barbara Mazurkiewicz-Białęcka
      • Product promotion
      • sales strategy
      • social media marketing
      • customer service
      • production technology
      • business approach
      • target audience analysis
      • promotional strategy
      • seasonality
      • EIP-AGRI

      Summary of results of regional and pan-European workshops - Work Package 1

      document
      Jan 29, 2021
      -
      Building bridges between consumers and producers by supporting short food supply chains through a systemic, holistic, multi-actor approach based Toolbox
      George Malliopoulos
      • Short Food Supply Chains Co-creation workshops Barriers and solutions Business models Marketing strategies

      Parmigiano-Reggiano Short Supply Chain Project

      document
      Dec 31, 2020
      -
      PARMAGGREGA Aggregation of producers of Parmigiano-Reggiano cheese in order to create a short supply chain for direct sales using social media
      Fondazione Crpa Studi e Ricerche
      • Parmigiano-Reggiano
      • corporate identity
      • brand creation
      • social media
      • supply chain
      • traceability
      • social responsibility
      • EIP-AGRI
      • certification processes
      • logistics planning

      Inventory of Mountain Value Chains

      document
      Apr 30, 2021
      -
      Mountain Valorization through Interconnectedness and Green Growth
      Michele Moretti+ 4
      • Mountains
      • Value Chains
      • Quality Schemes
      • Agri-food
      • Forestry
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