Bridging the gap between farmers and advisors: how to serve the hard-to-reach farmers in agricultural advice?

The AgriLink project (Agricultural Knowledge: Linking farmers, advisors and Researchers to boost innovation) was an EU Horizon 2020 research and innovation program that aimed to stimulate the transition towards more sustainable agriculture by improving understanding of the roles played by agricultural advisors in farmer decision-making and the adoption of innovation on the wide variety of different farm types that exist in Europe. This Practice Abstract was derived from one of 27 Theory Primers that supported the conceptual framework which underpinned the AgriLink project.