Practice Note: How to stimulate local food sales in supermarkets via in-store priming?
Within the framework of the Strenght2Food project, the University of Zagreb, with the support of the international grocery retailer KONZUM, conducted a pilot action aimed at investigating the effectiveness of in-store primes to increase local food sales in supermarkets. The main recommendations coming out of this pilot action are as follows. For retailers: - Invest in in-store Point of Sales (PoS) materials to stimulate local food sales in supermarket environments - Use both pictorial and textual in-store PoS materials for different scopes - Locate in-store PoS materials where purchases occur For local food promoters and marketing professionals: - Develop advertising messages that highlight the social and environmental benefits of local food to suppress price considerations - Use in-store primes for other socially relevant matters
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Szczegółowe informacje o wkładzie
Strength2Food
Strengthening European Food Chain Sustainability by Quality and Procurement Policy
- Lokalizacja
- Croatia
- Autorzy
- Ruzica Brecic
- Dubravka Sincic Coric
- Matthew Gorton
- Jelena Filipovic
- Goran Bogovic
- Cel
- Communication
- Dissemination
- Typ pliku
- Document
- Rozmiar pliku
- 398 kB
- Utworzono dnia
- 27-05-2021
- Język pochodzenia
- English
- Oficjalna strona projektu
- –
- Licencja
- CC BY
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