Consumers favour locally reared products

Local consumers favour farm produce: 79 per cent buy beef, 57 per cent buy free-range pork from Auvergne, 40 per cent buy market garden produce, and 28 per cent buy dairy products. The frequent purchase of these products, often grouped together in a ‘local basket’, is primarily driven by a desire to support local employment (77 per cent), as well as a concern for preserving the countryside (25 per cent). The study is based on 130 surveys carried out in Saint-Flour and Bourbon-L’Archambault, supplemented by 17 interviews with local stakeholders (butchers, co-operatives, agricultural colleges and local authorities).