Grape Seed Oil Production: Economic Viability and Market Challenges

Grape seed oil production offers wine companies a viable diversification opportunity, with strong economic potential in the cosmetics sector due to higher margins and reduced competition with Tuscan extra virgin olive oil. Technical and economic assessments confirm feasibility, but challenges remain in scaling production efficiently and accessing markets through targeted communication and distribution strategies. This analysis, part of the EU-funded UVA PRETIOSA project, evaluates market entry barriers and optimal production scales.