Value chains for diversified cropping using Hodmedods case study

This document details how Hodmedods, a shortened supply chain, supports farmers in growing, processing, and marketing novel pulses and grains. It enables fair pricing and direct market access through collaborative, regional value chains. The model enhances crop rotation diversity, increases consumer awareness of heritage and novel varieties, and creates a local processing and distribution hub. Key strategies include regional production and processing to reduce costs, direct online sales, and partnerships with small-scale processors open to flexible minimums. The approach is effective for grain legumes, cereals, and field horticulture, provided minimum volume thresholds are met. Success depends on trust and mutual benefit within the network.