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    Increase grazing vs indoor feeding to meet customer desires and added milk value

    Understanding consumer desires may help in adding value to milk (products). Consumers are found to care about sustainability, animal welfare and grazing - however, despite seeing higher value in systems that support animal welfare the willingness to pay does not necessarily go together with consumer preferences. One of the more apparent consumer preferences is having milk from dairy cows that have a relative higher degree of movement freedom, typical for free walk systems either with or without grazing, in line with their natural behaviour and/or fitting with cultural image.

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    Contribution detail info

    Project

    R4D

    Resilience For Dairy

    Location
    • Europe
    Authors
    • Jan Hendrik Mica
    Purpose
    • Education/Training
    • Communication
    • Dissemination
    File type
    Document
    File size
    290 kB
    Created on
    30-06-2024
    Origin language
    English
    Official project website
    R4D
    License
    CC BY-NC-ND
    Keywords
    • grazing
    • customer desires
    • dairy cows
    • added milk value
    • indoor feeding

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