MOVING Project: Sustainable Speyside Whisky Tourism & Rural Development

Sustainable whisky production and tourism in Scotland’s mountain regions require integrated policies addressing land use, water resources, and infrastructure. This policy brief highlights recommendations for the Speyside region, emphasizing environmental stewardship, equitable access to innovation, and workforce retention. It advocates for place-based strategies, collaboration through forums like MOVING and LENs, and leveraging whisky’s global brand to support rural resilience. Key priorities include sustainable tourism, R&D investment, apprenticeships, and integrating food and drink trails.