Starting to evaluate business ideas - SWOT analysis

This document presents a strategic management framework for agricultural entrepreneurship, structured in three phases: Situation Analysis using SWOT, Strategy Development, and Planning & Implementation with feedback loops. It includes a visual diagram of the cycle and a SWOT template for assessing internal and external factors. Annex 3 features 14 replicable roadmaps from 61 European initiatives focused on fair, short food supply chains, emphasizing farmer-consumer collaboration, business models, funding, and implementation challenges. QR codes link to case studies, and participants are guided to select and analyze preferred roadmaps to support practical application and innovation in sustainable agriculture.