Organic beer - EIP project video
If the politically desired expansion of organic farming focuses on promoting the conversion of agricultural businesses, but at the same time processing capacities and consumption do not grow with it, the markets for organic raw materials will collapse and dependence on subsidies will remain high. Instead, for sustainable conversion success, the higher costs must be paid through the market. The research project is helping to build a regional value chain from organic brewing barley to organic beer. The aim is to examine the opportunities and difficulties in establishing sustainable food production from the farmer to the consumer, to remove hurdles and thus promote its implementation. The findings should be generalized and serve as a blueprint for other value chains. The aim is to establish the value chain under consideration so stably that it is competitive and successful beyond the duration of the project. In addition to efficiency-increasing measures, the communication and marketing strategy is seen as an important approach to achieving goals.
Descrizione dettagliata
Informazioni sul contributo
- Posizione
- Germany
- Autori del contributo
- Leonie Göbel
- Scopo
- Dissemination
- Tipo di file
- Video
- Dimensione del file
- 94.34 MB
- Pubblicato su
- 18-03-2022
- Lingua d'origine
- German
- Sito web ufficiale del progetto
- From malting barley to organic beer - blueprint for regional and sustainable value chain management
- Licenza
- CC BY-ND
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