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EU-FarmBook is an online platform that gathers and shares practical knowledge in agriculture, forestry, and broader rural development. All content is provided by research and innovation projects funded by the European Union. Learn more about this project on our website.

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Commission. Neither the European Union nor the European Commission can be held responsible for them.

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    Filters

    147 results

      Stable Market Position and Diverse Product Portfolio via EU-Funded Machinery Investment

      document
      Dec 31, 2022
      -
      Green Homesteads
      Scholastyka Niemczyk
      • Financial aid
      • machinery and equipment
      • product portfolio
      • customer groups
      • productivity
      • raw materials
      • quality products
      • affordable prices
      • ecological certification
      • agricultural retail trade
      • EU-FarmBook
      • EIP-AGRI
      • European Union
      • consortium

      Optimizing Marketing Strategy for 'Bonita' Apples in Slovenia

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • Bonita apples
      • Slovenia
      • marketing strategy
      • consumer preferences
      • market research
      • product positioning
      • packaging design
      • competition analysis
      • target consumer
      • European Union

      MiniKiwi - nowy owoc do rynku jako superowoc

      slideshow/presentation
      Sep 02, 2022
      -
      Minikiwi mały wielki owoc
      Piotr Latocha
      • superfruits
      • kiwiberry
      • MiniKiwi
      • Polskie Superowoce
      • European Agricultural Fund for Rural Development
      • Funduszu KGPoIw
      • soft fruit
      • new species

      Cider Consumer Preferences and Market Positioning in France

      document
      Jan 02, 2012
      -
      Innovations agronomiques
      Didier A., Symoneaux R., Schlich P., Sybiril S., Droger D., Baudin R., Gilles Y. 5 , Sanoner P., Lequéré J.M., Simon J.P., Raimbaud F.J., Dechatre J.C., Lepage A., Simard V., Desvignes M., Legendre P.
      • cider
      • consumer preferences
      • organoleptic profile
      • sensory evaluation
      • consumer segmentation
      • Normandy
      • Brittany
      • consumer behaviour
      • tasting panels
      • market positioning
      • artisanal cider

      BonitaSi Apple Brand Market Entry Plan

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • BonitaSi
      • tržna strategija
      • vstop na trg
      • SWOT analiza
      • segmentacija kupcev
      • cenovna pozicija
      • pozicioniranje blagovne znamke
      • tržno komuniciranje
      • tržne aktivnosti
      • EIP-AGRI

    Relevant projects

    We found some projects that might be relevant for you, based on your search-query.

      • Les consommateurs privilégient les produits labellisés qualité

        document
        Jul 29, 2020
        -
        Diversité de l'élevage en Auvergne : un levier de durabilité pour la transition agroécologique
        Sandra Said (INRAE)+ 1
        • quality label
        • local production
        • region-specific
        • Label Rouge
        • organic
        • direct sales
        • product variety
        • consumer preference
        • farm-gate pricing
        • choice-based conjoint analysis

        OG Biohuhn – Bick-Huhn für nachhaltige Verwertung

        document
        Dec 31, 2017
        -
        Fattening of eco-hybrid roosters with farm-own feed
        Tim Treis
        • Biohuhn
        • Suppenhuhn
        • Biohuhn eG
        • Bick-Huhn
        • Vermarktung
        • Legehähnchen
        • Lebensmittelentwicklung
        • Bio-Produkte
        • Ei- und Fleischwirtschaft
        • regionale Wirtschaft

        Women Innovators in the Netherlands - Rural Fact Sheet #97

        document
        Jul 26, 2024
        -
        FLIARA: Female-Led Innovation in Agriculture and Rural Areas
        Vitnarae Kang, Gerdy Verschuure-Stuip, Willem Korthals Altes
        • Sustainable Design
        • Biodegradable Materials
        • Rural Entrepreneurship
        • Potato Starch
        • TOVEL Lamp
        • Evelien Kamphuis
        • Sprint Design
        • Local Sourcing
        • On-Demand Production
        • LEADER Subsidy
        • GPS-Controlled Inter-Row Cultivation for Weed Control

          document
          May 31, 2025
          -
          European Thematic Network for unlocking the full potential of Operational Groups on alternative weed control
          Latvia University of Life Sciences and Technologies
          • Inter-row cultivation
          • GPS-controlled cultivator
          • mechanical weed control
          • herbicide reduction
          • perennial weeds
          • soil disturbance
          • conservation agriculture
          • row positioning
          • crop damage
          • weather conditions

          BonitaSi Market Entry Plan for Slovenia 2022–2023

          document
          Dec 31, 2022
          -
          BONITA, new resistant club apple variety in Slovenia - from production to marketing
          Univerza v Ljubljani
          • BonitaSi
          • market entry plan
          • SWOT analysis
          • food marketing
          • marketing strategy
          • price positioning
          • sales channels
          • quality in food marketing
          • budget planning
          • market analysis
          • Slovenia
          • EU-FarmBook
          • resistant club apple
          • consumer behavior
          • brand launch
          • marketing communication
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