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EU-FarmBook is an online platform that gathers and shares practical knowledge in agriculture, forestry, and broader rural development. All content is provided by research and innovation projects funded by the European Union. Learn more about this project on our website.

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Commission. Neither the European Union nor the European Commission can be held responsible for them.

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    87 results

      BonitaSi Market Entry Plan for Slovenia 2022–2023

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • BonitaSi
      • market entry plan
      • SWOT analysis
      • food marketing
      • marketing strategy
      • price positioning
      • sales channels
      • quality in food marketing
      • budget planning
      • market analysis
      • Slovenia
      • EU-FarmBook
      • resistant club apple
      • consumer behavior
      • brand launch
      • marketing communication

      BonitaSi Apple Brand Market Entry Plan

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • BonitaSi
      • tržna strategija
      • vstop na trg
      • SWOT analiza
      • segmentacija kupcev
      • cenovna pozicija
      • pozicioniranje blagovne znamke
      • tržno komuniciranje
      • tržne aktivnosti
      • EIP-AGRI

      Optimizing Marketing Strategy for 'Bonita' Apples in Slovenia

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • Bonita apples
      • Slovenia
      • marketing strategy
      • consumer preferences
      • market research
      • product positioning
      • packaging design
      • competition analysis
      • target consumer
      • European Union

      BonitaSi: Slovenian Apple Brand for Value Addition

      document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      Univerza v Ljubljani
      • BonitaSi
      • Jabolka
      • Slovenija
      • EIP-AGRI
      • EU-FarmBook
      • trajnostna kultura
      • gospodarski položaj
      • tržna vrednost
      • jabolčna znamka
      • trajnostno kmetijstvo

      Zlata Ptika: Women Innovator's Rural Business in Kamnik

      document
      Jul 26, 2024
      -
      FLIARA: Female-Led Innovation in Agriculture and Rural Areas
      Barbara Lampič, Sara Mikolič, Lea Rebernik
      • Zlata Ptika
      • small business
      • sustainability
      • rural development
      • local food
      • natural cosmetics
      • handicrafts
      • Slovenian farmers
      • corporate gifts
      • Kamnik

    Relevant projects

    We found some projects that might be relevant for you, based on your search-query.

      How to Stimulate Producer Cooperation and Regional Food Labeling

      document
      May 27, 2021
      -
      Strengthening European Food Chain Sustainability by Quality and Procurement Policy
      Rale Bojovic+ 6
      • producer cooperation
      • regional food labeling
      • pilot action
      • Hungary
      • Serbia
      • farmer co-operatives
      • organic production
      • consumer awareness
      • policy recommendations
      • supply chain development

      Summary of results of regional and pan-European workshops - Work Package 1

      document
      Jan 29, 2021
      -
      Building bridges between consumers and producers by supporting short food supply chains through a systemic, holistic, multi-actor approach based Toolbox
      George Malliopoulos
      • Short Food Supply Chains Co-creation workshops Barriers and solutions Business models Marketing strategies

      Report on training program-type tools

      document
      Jun 30, 2022
      -
      Building bridges between consumers and producers by supporting short food supply chains through a systemic, holistic, multi-actor approach based Toolbox
      Jeisel Goyanes
      • IT tools
      • connecting producers and consumers
      • Innovative short food supply chains
      • agroBRIDGES Toolbox

      Report on communication materials type tools

      document
      Jun 30, 2022
      -
      Building bridges between consumers and producers by supporting short food supply chains through a systemic, holistic, multi-actor approach based Toolbox
      Pablo Morales Moya
      • communication materials
      • short food supply chains
      • consumers
      • producers
      • Good practice and guidleines
      • Les consommateurs privilégient les produits labellisés qualité

        document
        Jul 29, 2020
        -
        Diversité de l'élevage en Auvergne : un levier de durabilité pour la transition agroécologique
        Sandra Said (INRAE)+ 1
        • quality label
        • local production
        • region-specific
        • Label Rouge
        • organic
        • direct sales
        • product variety
        • consumer preference
        • farm-gate pricing
        • choice-based conjoint analysis
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