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EU-Farmbook

EU-FarmBook is an online platform that gathers and shares practical knowledge in agriculture, forestry, and broader rural development. All content is provided by research and innovation projects funded by the European Union. Learn more about this project on our website.

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Commission. Neither the European Union nor the European Commission can be held responsible for them.

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    576 results

      Designing Quality Packaging and Marketing Program for BonitaSi Brand: Successful Apple Marketing in Lidl and Spar

      Document
      Dec 31, 2022
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      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      • Univerza v Ljubljani

      • Quality standards
      • Unique packaging
      • Marketing program
      • BonitaSi brand
      • Apples
      • Lidl
      • Spar stores
      • Project
      • Third year

      Optimizing Marketing Strategy for 'Bonita' Apples in Slovenia

      Document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      • Univerza v Ljubljani

      • 'Bonita' apples
      • Marketing strategy
      • Competition analysis
      • Consumer preferences
      • Market research
      • Product positioning
      • Packaging design
      • Marketing channels
      • Target consumer profile

      Enhancing Production and Marketing of 'Bonita' Apple Variety in Slovenia

      Document
      Dec 31, 2022
      -
      BONITA, new resistant club apple variety in Slovenia - from production to marketing
      • Univerza v Ljubljani

      • Bonita apple variety
      • Resistant variety
      • Spring frost resistance
      • Orchard management
      • Pruning techniques
      • Fertility potential
      • Chemical thinning
      • Harvest timing
      • Cold storage
      • Packaging design

      Increasing Sales of Agricultural Products through Direct Marketing and Product Diversification

      Document
      Dec 31, 2022
      -
      Shortening the supply chain from farmer to consumer
      • Martyna Kamińska

      • Agricultural products sales
      • Increase in sales
      • Product range expansion
      • External communication strategy
      • Locality and quality focus
      • Environmental sustainability
      • Product composition
      • Distribution channels
      • Seasonal availability
      • Diverse product range

      Developing Drought-Resistant Perennial Ryegrass through Symbiotic Modification and Innovative Marketing

      Document
      Dec 31, 2023
      -
      Launching innovative variety of perennial ryegrass colonised by the symbiotic endophytic fungi
      • Politechnika Bydgoska im. J. J. Śniadeckich

      • Product innovation
      • Perennial ryegrass
      • Symbiotically modified breeding line
      • Drought resistance
      • Abiotic and biotic stress
      • Endophyte infection
      • Technological innovation
      • Variety development
      • Agricultural producers
      • Marketing strategy

      Situation of direct marketing in Navarra, Spain

      Document
      Nov 30, 2021
      -
      AgriLink. Agricultural Knowledge: Linking farmers, advisors and researchers to boost innovation.
      • Ana Barandiaran
      • Noelia Telletxea

      • Agricultural Knowledge and Innovation System AKIS
      • Farm advisory services
      • Living Laboratory Lab
      • Sustainable agriculture
      • Direct marketing
      • Adoption
      • Local products
      • Agroecology

      Optimizing Chicken Production with Safe Farm System and Innovative Marketing

      Document
      Dec 31, 2022
      -
      Safe Farm - product, process and marketing innovation related to the breeding of broiler chickens
      • Kujawsko - Pomorskie Zrzeszenie Hodowców Drobiu i Producentów Jaj

      • Safe Farm
      • Bezpieczna Ferma
      • Production technology
      • Natural minerals
      • Chicken feeding
      • Microclimate
      • Disinfestation
      • Marketing methods
      • Product quality
      • Poultry meat

      Guidance document and considerations for the marketing of biodiverse food products

      Document
      Jan 09, 2019
      -
      Embedding crop diversity and networking for local high quality food systems
      • Véronique Chable

      • sustainability
      • biodiversity
      • crop
      • livestock

      Optimizing Product Sales Through Strategic Marketing and Communication in Social Media

      Document
      Dec 31, 2022
      -
      Shortening the supply chain to the Consumer, creating a joint offer of products within the group called POLA SMAKU and implementing a cooperation stra
      • Barbara Mazurkiewicz-Białęcka

      • Product promotion
      • Sales strategy
      • Social media marketing
      • Customer service
      • Production technology
      • Business approach
      • Target audience analysis
      • Promotional strategy
      • Seasonality
      • Professionalization

      MojGozdar: A Digital Tool for Quality Classification and Marketing of Roundwood

      Document
      Dec 18, 2024
      -
      European innovation partnership network promoting operational groups dedicated to forestry and agroforestry
      • Matevž Triplat
      • Danijela Šarić Bartolović
      • Matjaž Dremelj

      • roundwood
      • quality classification
      • forest management
      • timber marketing
      • MojGozdar
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