Latvia's Beef Sector: Digital Transformation and Market Challenges

Latvia's beef sector faces challenges including population decline and low consumer demand for high-quality beef, despite increased exports and direct sales. The DESIRA Living Lab explores digital tools to help farmers communicate environmental and social benefits. A 2021 scenario workshop identified "Vicious circle" and "Penetrating niches" as key futures, highlighting market uncertainty and opportunities in niche markets. Small farms must collaborate to develop scalable digital solutions. Key barriers include consumer distrust, limited knowledge of meat quality, and logistical hurdles. Recommendations include improving digital literacy, enhancing traceability, and supporting rural producers through policy. The EU-funded DESIRA project aims to strengthen digitalisation in Latvia’s beef value chain.