The objectives of the program point at the creation of a new corporate identity and a new brand based on preliminary studies and on specific…
Direct-to-consumer cheese network for Parmigiano-Reggiano producers via social media and EU-funded platform
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Detail description
Creating a new corporate identity and brand for Parmigiano-Reggiano producers, focusing on traceability, local territory, and social responsibility. The initiative supports direct sales via a social media platform, aggregates producers through a new sales ecosystem, and promotes sustainable practices. Funded by the European Union under EIP-AGRI, with knowledge exchange and innovation. Available via EU-FarmBook.
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Contribution detail info
- Project
PARMAGGREGA Aggregation of producers of Parmigiano-Reggiano cheese in order to create a short suppl
PARMAGGREGA Aggregation of producers of Parmigiano-Reggiano cheese in order to create a short supply chain for direct sales using social media
- Location
- Italy
- Authors
- Fondazione Crpa Studi e Ricerche
- Purpose
- Experimentation, Modelling, Dissemination
- File type
- document
- Created on
- Dec 31, 2020
- Origin language
- Italian
- Official project website
- PARMAGGREGA Aggregation of producers of Parmigiano-Reggiano cheese in order to create a short suppl
- License
- CC BY
- Keywords