BonitaSi: Slovenian Apple Brand for Value Addition
Slovenian apple brand BonitaSi drives value through national branding and EU support
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Detail description
BonitaSi is Slovenia's first national apple brand, featuring a new disease-resistant apple variety developed under the EU's EIP-AGRI initiative. Marketed with the slogan 'Izbiramo dobro. Delamo dobro. BonitaSi.', it commands premium prices, enhancing growers' economic returns. The project is accessible through EU-FarmBook, promoting sustainable agriculture and local value addition in Slovenian farming.
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Contribution detail info
- Project
BONITA, new resistant club apple variety in Slovenia - from production to marketing
BONITA, new resistant club apple variety in Slovenia - from production to marketing
- Location
- Slovenia
- Authors
- Univerza v Ljubljani
- Purpose
- Support decision-making and strategic planning, Evaluation, Experimentation
- File type
- document
- Created on
- Dec 31, 2022
- Origin language
- Slovene
- Official project website
- BONITA, new resistant club apple variety in Slovenia - from production to marketing
- License
- CC BY
- Keywords