Agricultural Products Group Sales Growth and Supplier Expansion

This project enables direct sales of agricultural products from farmers to consumers, targeting an 8% annual sales growth. The group will expand its supplier network to seven farmers and increase monthly consumer reach from eight to 80. The product range will grow from 11 to 16 items. Investment in production and processing equipment will support scalability. A unified external communication strategy, featuring a consistent logo across the website, mobile app, packaging, and labels, will enhance brand identity. Funded by the European Union and accessible via EU-FarmBook.