Communication of vertical integration as driver for local primary product consumption
Enhancing local food brand perception through vertical integration and sustainability initiatives
or
Detail description
BonÀrea Agrupa, part of Corporació Alimentària de Guissona, enhances consumer perception of locally sourced agricultural products through vertical integration, ethical branding, and sustainability. Targeting millennials, the project improves physical stores with rustic designs and eco-packaging, and optimises online platforms with nature-inspired visuals and simplified navigation. Neuroscience informs strategies to strengthen brand trust. Funded by the EU and Catalan government (€212,000), the initiative ran from July 2019 to September 2021, involving partners like IRTA and PIMEC. Dissemination included workshops and multilingual videos.
1/1
or
Contribution detail info
- Project
Effective communication of vertical integration as a stimulus for the consumption of local primary
Effective communication of vertical integration as a stimulus for the consumption of local primary products (think-local)
- Location
- Spain
- Authors
- IRTA
- Purpose
- Communication, Dissemination
- File type
- document
- Created on
- Oct 01, 2021
- Origin language
- Spanish
- Official project website
- Effective communication of vertical integration as a stimulus for the consumption of local primary
- License
- CC BY
- Keywords
- Themes
- –