Coaching farmers for better biosecurity practices
Improving poultry farm biosecurity through farmer coaching and the ADKAR model
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Detail description
This factsheet outlines how coaching supports poultry farmers in enhancing farm biosecurity by fostering self-driven improvement. It explores the ADKAR model—Awareness, Desire, Knowledge, Ability, and Reinforcement—demonstrating how non-directive coaching differs from conventional advising. The approach builds farmer motivation, builds practical knowledge, enables implementation, and ensures long-term sustainability of biosecurity practices.
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Contribution detail info
- Project
NETPOULSAFE
Networking European poultry actors for enhancing the compliance of biosecurity measures for a sustainable production
- Location
- Europe, Belgium
- Authors
- Arthi Amalraj, Jeroen Dewulf
- Purpose
- Dissemination
- File type
- document
- Created on
- Nov 23, 2022
- Origin language
- English
- Official project website
- NETPOULSAFE
- License
- CC BY
- Keywords
- Themes