Importance of Testimonials in TTT Implementation
Enhancing farm advisor credibility through mental model adaptation and strategic testimonials
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Detail description
Storytelling enhances knowledge transfer in agricultural advisory by adapting mental models through structured phases and leveraging diverse testimonials—such as video, peer, and influencer endorsements—to build credibility and trust in digital tools.
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Contribution detail info
- Project
- Location
- Europe
- Authors
- Fry Patricia Elizabeth
- Purpose
- Support decision-making and strategic planning
- File type
- slideshow/presentation
- Created on
- Jan 02, 2022
- Origin language
- English
- Official project website
- FAIRshare
- License
- CC BY
- Keywords