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    • Crop farming

    Ficha Comunicación efectiva de la integración vertical como estímulo al consumo de productos primarios locales (think-local)

    El cooperativismo y la integración vertical (control y trazabilidad de todo el proceso productivo, del sector primario al consumidor final) constituye una alternativa de valor para las empresas del sector primario para hacer frente a la fragilidad del sector agrario permitiéndoles posicionarse en diferentes mercados y ser más competitivas. BonÀrea Agrupa, grupo de la empresa Corporación Alimentaria de Guissona (CAGSA), realiza y controla toda la cadena alimentaria "del campo al plato". Este grupo operativo se centra en la transmisión al consumidor final de los valores de una integración vertical ética y responsable que favorezca el consumo de productos locales y que aporte valor al origen del producto y la producción primaria. Con este objetivo se aborda el estudio del comportamiento del consumidor desde un enfoque multidisciplinar focalizado tanto en las bases cognitivas individuales como en las inconscientes con el objetivo de inducir cambios conativos a corto plazo, especialmente en la población menor de 30 años (Generación Y o "millennial").

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    Inhaltsbeschreibung

    Projekt

    Effective communication of vertical integration as a stimulus for the consumption of local primary

    Effective communication of vertical integration as a stimulus for the consumption of local primary products (think-local)

    Standort
    • Spain
    Verfasser*innen
    • IRTA
    Zweck
    • Communication
    • Dissemination
    Dateiformat
    Document
    Dateigröße
    303 kB
    Erstellt am
    01-10-2021
    Originalsprache
    Spanish
    Offizielle Projekt-Webseite
    Effective communication of vertical integration as a stimulus for the consumption of local primary
    Lizenz
    CC BY
    Schlagworte
    • sostenibilidad
    • bienestar animal
    • neurociencia
    • consumidor final
    • integracion vertical
    • cadena alimentaria

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