Practice Note: How to stimulate local food sales in supermarkets via in-store priming?

Within the framework of the Strenght2Food project, the University of Zagreb, with the support of the international grocery retailer KONZUM, conducted a pilot action aimed at investigating the effectiveness of in-store primes to increase local food sales in supermarkets. The main recommendations coming out of this pilot action are as follows. For retailers: - Invest in in-store Point of Sales (PoS) materials to stimulate local food sales in supermarket environments - Use both pictorial and textual in-store PoS materials for different scopes - Locate in-store PoS materials where purchases occur For local food promoters and marketing professionals: - Develop advertising messages that highlight the social and environmental benefits of local food to suppress price considerations - Use in-store primes for other socially relevant matters

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Vieta
  • Croatia
Autoriai
  • Ruzica Brecic
  • Dubravka Sincic Coric
  • Matthew Gorton
  • Jelena Filipovic
  • Goran Bogovic
Tikslas
  • Communication
  • Dissemination
Failo tipas
Document
Failo dydis
398 kB
Sukurta
27-05-2021
Kilmės kalba
English
Oficiali projekto svetainė
Licencija
CC BY

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