Practice Abstract Cómo diseñar campañas de comunicación eficaces para alcanzar a usuarios finales
In the EU, around 89 million tonnes of food loss and waste (FLW) are generated annually, costing an estimated €143 billion and impacting all stages of the food value chain. The SISTERS project proposes systemic innovations to reduce FLW across production, processing, marketing, consumption, and logistics. Key initiatives include a European Short Chain Platform for farmers to sell surplus produce, smart reusable food containers, bio-based compostable packaging, and a Seal of Excellence to promote sustainable retail practices. Through these efforts, SISTERS aims to reduce FLW by 27.4% and CO2 emissions by 20%, supported by an interdisciplinary consortium of 18 partners from 8 European countries.
Descripción detallada
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Información detallada sobre la contribución
- Ubicación
- Europe
- Autores
- Carolina Peñalva
- Propósito
- Communication
- Dissemination
- Tipo de fichero
- Document
- Tamaño del archivo
- 599 kB
- Creado el
- 18-12-2024
- Lengua materna
- Spanish
- Web oficial del proyecto
- SISTERS
- Licencia
- CC BY
- Palabras clave
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