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Direct sales: promotional tools and opportunities for growth
Farm-gate sales: promotional tools and development opportunities for regional branding
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Detail description
Farm-gate sales: tools for positioning products and brands through packaging, communication and the customer experience. Local marketing strategies, product differentiation and promotion to boost sales at farm stays or on-site.
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Contribution detail info
- Project
TERRITORI BIO - Terroirs and RUral Networks for Technological and Organizational Innovations addres
TERRITORI BIO - Terroirs and RUral Networks for Technological and Organizational Innovations addressed to Organic Farms (TRUNTOIOF)
- Location
- Italy
- Authors
- Alba Pietromarchi, Luca Colombo
- Purpose
- Support decision-making and strategic planning, Dissemination
- File type
- document
- Created on
- Nov 09, 2020
- Origin language
- Italian
- Official project website
- TERRITORI BIO - Terroirs and RUral Networks for Technological and Organizational Innovations addres
- License
- CC BY-NC
- Keywords
- Themes