Practice Note: How to stimulate local food sales in supermarkets via in-store priming?
Within the framework of the Strenght2Food project, the University of Zagreb, with the support of the international grocery retailer KONZUM, conducted a pilot action aimed at investigating the effectiveness of in-store primes to increase local food sales in supermarkets. The main recommendations coming out of this pilot action are as follows. For retailers: - Invest in in-store Point of Sales (PoS) materials to stimulate local food sales in supermarket environments - Use both pictorial and textual in-store PoS materials for different scopes - Locate in-store PoS materials where purchases occur For local food promoters and marketing professionals: - Develop advertising messages that highlight the social and environmental benefits of local food to suppress price considerations - Use in-store primes for other socially relevant matters
Detail description
1/1
Contribution detail info
Strength2Food
Strengthening European Food Chain Sustainability by Quality and Procurement Policy
- Location
- Croatia
- Authors
- Ruzica Brecic
- Dubravka Sincic Coric
- Matthew Gorton
- Jelena Filipovic
- Goran Bogovic
- Purpose
- Communication
- Dissemination
- File type
- Document
- File size
- 398 kB
- Created on
- 27-05-2021
- Origin language
- English
- Official project website
- –
- License
- CC BY
Related content
Spiritual forests and forest kindergartens
This factsheet explores how managing forests to be used as spiritual forests and forest kindergartens could benefit both the forest and the forest owner. The core impact of the case study is to raise awareness of the importance of cultural ecosystem services and to motivate forest actors to manage forests appropriately.
Forests for water in Catalonia
This innovation case is strengthening the link between forests and water with the overall aim of diversifying financing sources for forest management by integrating ecosystem service provision into the economic balance sheet. Work includes integration in the Urban Masterplan for the Rialb Reservoir where different local stakeholders (economic, tourism, water and others) are already working together. The aim is for written recognition in a legal document of the role of forestry in water and landscape conservation, and the recognition of forestry as a potentially relevant economic activity in the area that can be promoted along with tourism. The innovation action also works with the public Segre-Rialb Consortium to assess the suitability of a payment for ecosystem services scheme in relation to water in the area.
The Mushrooms of Borgotaro IGP
The “Mushrooms of Borgotaro IGP” are produced in the woods of the Tuscan-Emilian Apennines. The way the woods are managed has a great influence on the micro-climate of the undergrowth and consequently on fungal production. The Consorzio Comunalie Parmensi intends to improve the commercialisation of recreational permits for wild mushrooms collection in forest through an online platform. One of the main goals of this innovation case is to have a better distribution of mushroom pickers in the forest, avoiding their concentration in specific areas.