How advisory provider landscape shapes farmers' innovation decisions in Flanders

The AgriLink project examined how advisory providers influence farmer decision-making and innovation adoption in Flanders, Belgium. Findings from 100 farmers show farmer organisations, private advisors, and peer networks are key knowledge sources. Despite broader European trends toward advisory system fragmentation, Flanders maintains stable, accessible advisory access due to strong regional organisations like Boerenbond. The study highlights the role of workshops, websites, publications, and on-farm visits in supporting sustainable agriculture innovation.