How to make a Living Lab work in an agricultural advisory service

The AgriLink project (Agricultural Knowledge: Linking farmers, advisors and Researchers to boost innovation) was an EU Horizon 2020 research and innovation program that aimed to stimulate the transition towards more sustainable agriculture by improving understanding of the roles played by agricultural advisors in farmer decision-making and the adoption of innovation on the wide variety of different farm types that exist in Europe. One of the main objectives of AgriLink was to develop new methods for fruitful exchanges between farmers, researchers and advisors with a specific focus on testing how the ‘Living Laboratory’ (Living Lab) approach can be used to create innovative new farm advisory methods and tools in a variety of different contexts.