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Electronic data generation, analytics, and communication technologies can improve agricultural sustainability. While the EU and national/regional policymakers support the digitisation of agriculture, the rural advisory community should take ownership of digital tools. The EU-funded FAIRshare project is engaging, enabling and empowering the independent farm advisor community by sharing digital tools, services, expertise and motivations. The project allows advisors to integrate digital tools in diverse advisory and farming contexts across the EU. FAIRshare supports a wider social network of partner institutions through a navigable online interface and generate a participatory living laboratory for digital tools interaction and application.